How to Make a Great Deck

The Key to a Great Deck is Understanding Your Audience

The first rule of design is that the designer doesn’t matter. The company doesn’t matter. The product doesn’t matter.

At least not nearly as much as the audience.

The only thing that matters is the audience and what they care about. Good design is an expression of them and their wants, needs, hopes and dreams. It doesn’t matter whether it’s a building, a blender, an app, or a pitch deck.

When we lose sight of that reality every deck, regardless of whether it’s a sales deck or pitch deck or annual report, can fall victim to the same problems.

Here at Humanizer there are some rules that we follow to make great decks.

– Simple – Reduce complexity. A slide has only a few seconds to make it’s point. Be direct, concise, and legible.
– Engaging – You, the presenter, can fill in details. Focus on creating interest.
– Obvious – The meaning of each slide should be evident immediately.
– Story – The deck should tell a story of transformation to the audience, and make them a part of it.

With that in mind, here are some examples of winning decks and a bit of analysis on what makes them work.

WeWork – Pitch Deck

WeWork was the peak of the Unicorn hunting, zero interest lending era. They grew fast. And one of the keys was their ability to tell a story.

This is the deck they used to raise $355,000,000 

Moz – Pitch Deck

Moz is a big name in search marketing. Founded by Rand Fishkin, Moz became a big player in marketing SaaS.

Here is the deck they used to raise $18,000,000

Mattermark – Pitch Deck

Mattermark organizes business information drawn from sources all over the Internet to deliver structured business intelligence to subscribers.

You can go through the deck they used to raise $6,500,000

LeadCrunch – Sales Deck

LeadCrunch is an AI tool that helps B2B companies generate leads. Simple and straightforward, this deck uses graphics to quickly get ideas across.

SnapChat – Sales Deck

SnapChat’s ad sales deck hits all the right notes. As a tool to connect with potential ad customers it’s strong on visuals and on content, starting with a bold claim – SnapChat is the best way to reach 13-34 year-olds. 

Peloton – Pitch Deck

Peloton raised $500,000,000 with this pitch deck in 2018. Peloton knows who they are and who their customer is. This deck is both for presentation and for email – it’s more wordy than a presentation would be, but it still keeps things simple and straightforward. 

Buffer – Pitch Deck

Buffer stood out quickly as a simple tool for scheduling social media posts. This deck cuts to the chase showing strong adoption despite operating in an already crowded space. Bugger also highlights the room for growth in the market, as social media is only getting bigger.

Front – Pitch Deck

Easy on the eyes and chart heavy, Front’s deck helped them raise $10M in series A. The trend-lines are obvious for Front. More people are using it more often. 

AirBnB – Pitch Deck

AirBnB’s pitch deck has become semi-famous in pitch deck world for a reason – it really does everything right. Simple, easy to read, essential information, and a story of growth and opportunity. 

Free Fillable Brief Documents

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Social Media briefs can give you consistency and quality across all of your chanels.



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Are there order limits?

Nope. You can put as many requests in the cue as you like. Each request is tackled in order, and is normally delivered within 2 days from starting.

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All of the payments are handled via Stripe, and you can pause or cancel using your Stripe account access. If you don’t have enough work available to justify paying for a coming month you can pause and you will not be billed for the upcoming period.

When you cancel you’ll receive a prorated refund for the current billing period. Billing is monthly. 


What counts as a task?

Humanizer provides a workflow document to all clients that shows task breakdowns for larger projects. For example, ‘animated video’ is not a task, but ‘storyboard for a video’ is a task.  


Can't I just hire a designer?

Absolutely! But if you hire one full-time then you have to onboard them into your team, and make certain they’re a fit. You also hopefully get them benefits. This can be expensive if they are underutilized, and difficult if they ultimately don’t work out.

Humanizer can deliver interface designs, websites, video packages and 3D renderings. And you can pause or stop whenever you like. Whether you need a variety of deliverables, or just another 1/2 person, Humanizer can fit in. 

What won't Humanizer do?

Humanizer can deliver most projects with the exception of 3D modeling (we do texturing, rendering, basic animation, 3D motion graphics), character animation, books, magazines, & packaging.

Do you offer refunds?

If you cancel in the first 7 days you will get a full refund for your payment. After that, refunds are issued based on the pro-rated for the remainder of the monthly billing period.

The work done by Humanizer is done to a very high standard, and comes with both effort and experience. Any design notes or changes you submit will be updated. There are no fixed budgets or revision rounds. Great design that works for you, your business and your audience is the goal. 


What tools do you use?

Tools vary by project and client. Design is done mostly in Figma, but also Canva, Affinity Designer, and Photoshop. Video and motion graphics are done in either After Effects, Premiere, or Resolve. 3D rendering is done in Cinema 4D or Blender. Sites can be built using WordPress (Divi), Wix, or Webflow.

Can you build e-commerce sites?

Definitely! Wix is great for e-commerce. Woocommerce is a very flexible option for WordPress. And Webflow has good e-commerce tools.